rue Spirit

MEET OUR TEAM

True Spirits is a team of dynamic and highly motivated sales professionals with an extensive knowledge of the craft spirit industry. This passionate team is equipped with the experience and talent required to launch products, grow distribution and build consumer recognition for premium craft spirit brands.

Morgan Cederblom, Founder and President

Morgan is a world-class brand builder with 30 years of international and domestic experience in the beverage industry. A seasoned executive, Morgan embodies a relentless focus on execution and a proven track record of achieving stellar results.  Drawing from his deep knowledge of Absolut’s success, Morgan established KARLSSON’S GOLD vodka as one of the fastest growing ultra-premium vodka brands in the US by expanding distribution from 1 to 23 markets in just 12 months. Prior experience includes tenures as a senior executive with The Coca-Cola Company, Carlsberg Breweries and as a turn-around expert of consumer goods companies. 

Shane Stetter, Co-Founder and Vice President

Results-oriented and resourceful sales executive with nineteen years of proven ability to drive sales and profitability for spirit and beer brands. In addition to Shane’s vast supplier experience from having worked for industry leaders like Absolut, Diageo and Seagram’s, he also has extensive distributor knowledge and network. He has managed distributors in California, Texas, Hawaii, Arizona, New Mexico and Oklahoma throughout his career.

Advisory Board:  True Spirits is honored and very fortunate to have the endorsement and seasoned advice of David Halliday and Greg Best who are industry leaders in their respective fields.
 
David Halliday is General Manager of Tower Beer, Wine & Spirits, the largest liquor store in Atlanta Georgia and one of the biggest in the U.S.  David brings a life time experience in building spirit brands and has an extensive network of retail colleagues and distributors around the country.  David’s unique insights into what drives a spirit brand make him one of the most influential retailers in the U.S. www.towerwinespirits.com
 
Greg Best is a co-founder of Holeman & Finch Public House in Atlanta consistently ranked among the most innovative restaurants and bars in the country.  Greg has been recognized as one of the top ten mixologists in the country with numerous awards and an outstanding network in the national bar community. In addition to Holeman & Finch Public House, Greg is a co-owner of H&F Bread Co. and H&F Bottle Shop with acclaimed Chef and James Beard nominee Linton Hopkins. www.holeman-finch.com, www.hfbottleshop.com, www.hfbreadco.com.